Packaging for e-commerce: adaptation to omnicanality
The packaging is fundamental in the e-commerce channel so as not to frustrate future sales.
The main consumer complaints in this area focus on packaging sustainability and product integrity.
How to ensure the packaging functionality until delivery – or return – without excessive packaging? How can we ensure that packaging continues to be a ‘silent seller’ in this channel?
Webinar conducted by Montse Castillo.
Montse holds a PhD in Chemical Sciences from the University of Barcelona, director of RepaQ Embaltge Consulting and Academic Coordinator of the packaging Area in IQS Executive. Montse begins her career in the sector as a producer of the packaging area in the food industry and provides more than 20 years of expertise as a consultant on projects linked to product safety and compliance, the efficiency of packaging processes and the sustainability of packaging in diversity by food industry companies and FMCG in general.
For any doubt or question contact executiveopen@iqs.edu.
