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#MILLENNIALS
We have all heard of Generation X and Y, Baby
Boomers and now the so generously entitled
Millennials.
Millenials are said to be those people born
between 1984 and 2000, you may have or have
had one at home, if you are not one of them
yourself. Millennials are characterized for
being entitled, good at technology, eternally
present in the social media, searchers for
making an impact, seekers of success and
owners of high job self-esteem. But on the
contrary, they are also known as a generation
for having lots of problems to develop their
aspirations and dreams and often frustrated for
the poor matching of their qualifications and
the working environment in the global world
market. In summary they are over-prepared for
the world we’re living.
According to Simon Sinek, a motivational
speaker who studied in depth the weaknesses
of this generation, among all the previous
description given above and their over-
qualifications, millennials are people who never
find fulfillment at work, they studied a lot, they
studied all they could, but they don’t find a job
to meet their aspirations, their qualifications
or their expected pay-check, so often they stay
at their parents’ home for longer years than
previous generations, and they are never happy
enough with what they have. Sinek says this
generation was told when growing up that they
could get anything they wanted if they worked
hard, but unfortunately turned out in life, they
could not get anything, not even something of
what they expected. This unbalance between
expectations and fulfillment is one of the
reasons for their overuse of the social media.
These millennials want things fast. I want it
like this and I want it fast. And real life does
not offer reward this way but social media
does. You post a picture at a fancy restaurant
and immediately people react. If you get lots of
“likes” you feel accepted and popular and the
reward is fast. Facebook, Instagram, Twitter,
life looks amazing even when truly it is not.
According to science every time we receive a
positive comment, “like” or similar feedback,
automatically dopamine is released in our
brains. Dopamine is the chemical released
when people drink, smoke or gamble, it is not
the one to make us happy like endorphins but
the one to make us euphoric, the so called
reward-motivated behaviour transmitter. This
way, some “likes” have the same effect as a
good alcohol shot on our brains. In conclusion,
it is addictive.
Alcohol is not bad, but too much alcohol could
be.
You, me, we may not be addicted to technology
and you may be thinking I am exaggerating but
in USA there’s been an important increase in